More than 74,000 students. 116 campuses. One community.
We are uniqueÂ鶹Çø”yet unified.
Diversity is our strength, but every Austin ISD communication shares a common goal: to be effective as a trusted source of timely and relevant information for our communities.
As AustinÂ鶹Çø™s school district, AISD stands for innovation and diversity, for excellence and equity in education.
The districtÂ鶹Çø™s brandÂ鶹Çø”its identityÂ鶹Çø”reflects values, which are deeply rooted in Austin:
- high expectations
- creativity, collaboration and innovation
- equity, diversity and inclusion
- health and safety
- lifelong learning
- community schools and
- a focus on the whole childÂ鶹Çø”and every child.
- AISD embraces a community of 116 schools with individual programs, perspectives and personalities.
Everything we do communicatesÂ鶹Çø”from the words we print to the way we answer the phone, from the photos we post to the typography we select, from the events we celebrate to the programs and people we highlight.
Every day, schools, offices and departments create timely and tailored communications for their communities, including letters, invitations, fliers, brochures, posters and websites. Throughout Austin ISD, leaders, teachers and team members all have their own voices and styles, so no two district communications are identical.
All communications should be designed with our communitiesÂ鶹Çø™ needs in mind. Every communication should reflect the trust our families and stakeholders have placed in us.
Austin ISDÂ鶹Çø™s brand identity and style guide is designed to help increase consistency and clarity in the districtÂ鶹Çø™s communications. Consistency builds trust and credibility in our communications. Clarity demonstrates our commitment to high-quality communications, while greatly enhancing our audiencesÂ鶹Çø™ understanding of our mission and good work.